I have never met the great cartoonist Jose Zabala-Santos in person. Everything I knew about him I learned from reading articles written about him, and my interviews of his family, friends, and close students, including the famous artists Mauro Malang and Nonoy Marcelo.
In my conversations with the apostles, I learned a great deal about the master. Mauro Malang, one of Zabala-Santos' most devoted apostles, recounts, "As a young cartoonist in the 1950's, I sought out Mang Pepe to learn the techniques of cartooning. You see, he was my idol, and I insisted on calling him "master". I used to buy comics back then but only to clip the comic strips of Mang Pepe and compile them in my notebook. When I found out where he lived, I became a frequent visitor to his house. I would eat there and sometimes even sleep there. He helped me a lot during my early years as a comic artist"
Fine artist Mauro Malang remembers fondly his teacher Jose Zabala-Santos.Nonoy Marcelo, was still a young kid when he used to frequent the home of the Jose Zabala-Santos. "He's actually my uncle" he said in my interview of him several years back, "my mother is Tio Pepe's sister. Tio Pepe taught me the basics of drawings when I was still a little boy. I think those years I spent learning from him became the foundation of my art as a cartoonist."
Like Mauro Malang and Nonoy Marcelo, I too am fascinated by the late great Jose Zabala-Santos. I want to know more about the master, even if only through the reminiscences of his family. And so one rainy day I decided to go to Malabon, where the great cartoonist lived all his life.
Jose Zabala-Santos lived in an obscure little place in Malabon called Kuatro Kantos. It was not very difficult to find his house as people still fondly remember Mang Pepe even though more than twenty years had passed since he died.
In front of a nearby Sari-sari store, some people were spending idle time to chat and I asked them where Mang Jose "Pepe" Zabala-Santos lived.
"That's the house of Mang Pepe", said one of the older women.
"Mang Pepe was our Santa Claus here" remembered one of the neighbors "he used to distribute candies, toys and coins to the neighborhood kid. Everybody here felt orphaned by a great father when he died. A very kind man"
Another neighbor said,"We cannot say anything against Mang Pepe. He is one of a kind, a poor philanthropist because whatever he has got on his wallet he would willingly give to those who are in need"
The street where Mang Pepe lived.The house where Mang Pepe lived was simple and modest, a two-story structure of combined wood and concrete that sometimes gets flooded whenever there is high tide. The house is built near the banks of the Malabon River.
The modest and old Zabala Santos home in Kuatro kantos.I soon met Aling Menrada Zabala-Santos, widow of Mang Pepe. A petite lady in her eighties, Aling Menrada happily welcomed me to their house. She remembers fondly her husband.
"He was a perfect husband", she smiles, "He goes home straight after work. No vices of any kind. During paydays he would buy and distribute candies to these neighborhood kids. On Sundays, he would bring the whole family to the Luneta and we would have a picnic. Everyone was happy. When he died, many people told me I could not find another person like him. Indeed, Pepe was one-of-a kind. He never had a grudge on anyone. He never complains even when his rights was being abused. He was that kind of person"
Mang Pepe's daughter, Lucy joined in the reminiscences of her great father.
"My Tatay" says Lucy "was a very shy person. He was so much unlike his cartoon characters, like the mischievous "Popoy" or the braggart "Lukas Malakas". He always reminded me and my siblings to be always kind to people, not to say anything against anyone. We grew up with those words of wisdom from a great father. We always keep that in mind"
The Zabala Santos Family in 1958.
For me, an image of Jose Zabala-Santos is starting to emerge, an image of a noble man with a serious countenance but who made the nation laugh through his cartoons and his genius in humor.
Jose Zabala Santos was born on July 20, 1911 in Calumpit, Bulacan. His parents, Severino Santos and Leoncia Zabala were of humble origins. The family migrated to Malabon when the father accepted a factory job there. Young Pepe was a quiet child whose childhood hobby was to draw stick figures in paper.
In college, he entered the U.P School of Fine Arts where he met and befriended another great cartoonist, Francisco Reyes, the creator of "Kulafu". It was the beginning of a life-long friendship. Reyes would also become a frequent visitor in Pepe's home. The hospitality of the Zabala-Santos' household was known throughout Malabon. Not surprisingly, a good number of comic artists frequented it, like Liborio Gatbonton, Lib Abrena, Larry Alcala, Romeo Tabuena, and even Tony Velasquez. Yet it was Reyes who visited most of the time. Reyes even became a godfather to one of Zabala-Santos' children, Jimmy.
Francisco Reyes foreground, with his best friend, Jose Zabala Santos at the background
In 1935, Reyes introduced Pepe to Tony Velasquez who was then the art director of the Liwayway magazine. Tony Velasquez gave Pepe his first job as cartoonist in the comics section of the Liwayway.
In the Liwayway, Zabala-Santos created a series of cartoons about a hilarious but half-witted provinciano named Sianong Sano. During that time, Kenkoy was the most popular cartoon character, followed closely by Kulafu and Sianong Sano.
Velasquez immediately noticed Pepe's genius in humor and cartooning, and encouraged him to create other cartoon characters that would be identified with him. Pepe created some of the most popular characters in the history of Philippine cartoons: Popoy, a mischievous but lovable kid like Kenkoy, Lukas Malakas, a chevalier ready to defend ladies, most especially the beautiful ones.
He was also the originator of the Slice of Life cartoon page that was popularized by Larry Alcala, also a one-time apprentice of Mang Pepe.
A Slice of Life cartoon by Jose Zabala Santos. Larry Alcala later borrowed this panoramic cartoon style, and popularized it in the 1980s.Having become busy with cartooning, Pepe was not able to finish his course at the U.P., but instead studied cartooning in a correspondence course.
After the war, Zabala-Santos joined the creative team of the Halakhak Komiks, where he contributed covers and a "Popoy-like" character named Pinoy. The komiks did not last though and for a few months, Mang Pepe was jobless.
Fortunately, in 1947, when Tony Velasquez founded the Ace Publications, and one of the first cartoonists he invited to contribute was Jose Zabala-Santos. "Pepe is a cartoonist I admire deeply" said Velasquez "I liked his style."
Pilipino Komiks #3. Cartoon art by Jose Zabala Santos. This revealed the great esteem of Tony Velasquez to Jose Zabala Santos. Velasquez gave Zabala Santos cover job for one of the early issues of Pilipino Komiks.
Jose Zabala Santos cover art for Pilipino Komiks #5 1947
Velasquez and Zabala-Santos truly can relate and connect with each other on so many levels. Both were almost of the same age (Velasquez was only a year older). Both were timid and taciturn by nature, yet both were geniuses in their chosen fields.
Incidentally, Tony Velasquez was also taking up correspondence course in cartooning in almost at the same time that Zabala-Santos was, and Velasquez joked, "Pepe and I were really classmates you know, and we both studied under the guidance of the Postman"
In later years, when Martial Law was imposed in the country by President Marcos, Velasquez and Zabala-Santos(independently of each other) retired from cartooning in comics.
Remembers Velasquez "It was not a great time to be a cartoonist. And then I learned my friend Pepe retired also, so I thought I made a timely decision"
Jose "Pepe" Zabala-Santos, self-portrait 1973.During the Martial Law, Francisco Reyes invited Zabala-Santos to work in Philippine Manufacturing Company that later became the Procter and Gamble (and still later, Unilever). The pay was meager but it was enough to sustain Mang Pepe's family. Fortunately by this time, Zabala-Santos' six children were already graduated from college so they were able to help in the family finances.
Says Aling Menrada "Pepe struggled hard to send all our children to school through his income as a cartoonist. Look, they are all professionals now!".
Mang Pepe's daughter Lucy, a librarian, was once offered an opportunity to work in the United States. She wanted to go but her father would not want her to.
Remembers Lucy "Tatay said why should I work for another country? It did not matter to him if I would be getting more income working in the U.S than working here. He told me that we should all serve our poor country first before serving other more wealthy countries. We always lived a simple life, but we are very happy together, with what simple things we have. And so I did not go".
Aling Menrada remembers a time during the 1980s when Mang Pepe received a bonus pay from Procter and Gamble. "You know" Aling Menrada tells me, "he came home one day and had this wad of bills in his hand and he told me: 'Look Menring, this money was just given to me. Let's change this into smaller bills and give it to our neighbors kids. And so we distributed the money to these kids and everyone in the neighborhood was happy"
Sometime in the early 1970s , Mang Pepe created for Procter and Gamble an animated cartoon commercial for Purico, the very first animated cartoon TV commercial. It was the first of its kind in the Philippines. Later on he created an animated cartoon about the folk-legend of Juan Tamad. These were the very first animated cartoons created by a Filipino.
All this time, he never left cartooning. He always carried a pencil and blank sheets of paper and he would draw sketches of people inside Jeepneys, markets, streets. One time he was riding in a jeepney and he sketched the face of the woman in front of him. The woman did not recognize him and complained that she did not want her face sketched by a stranger. Fortunately, Mang Pepe was already through with the sketch, signed it and gave it to the woman. When the woman saw the name Jose Zabala Santos, she profusely said her apologies to the master.
In 1984, in recognition of the immense civic and cultural contribution of Zabala-Santos to the town of Malabon, the local government conferred on him the Ginintuang Parangal Award of Malabon, the highest award given to outstanding citizens of Malabon.
When he later retired from Procter and Gamble, Mang Pepe was hired as art director of the Metro Manila Commission under Presidential daughter Imee Marcos. Nonoy Marcelo, his nephew, and a close associate of Imee, recommended him for the post.
The MMC was ill-budgeted though(or more correctly, the budget was corrupted by its officials) so Mang Pepe struggled hard for months commuting from Malabon to Intramuros(where the MMC offices where located) with his own money because the pay was delayed for months. But Mang Pepe always went to work as usual without complain. The everyday stress of commuting took its toll.
One day in 1985, he went to work as usual but felt something badly wrong the whole day. During the evening, at home, he suffered a massive stroke. He was rushed to the hospital but the doctors gave a grim prognosis. Mang Pepe was comatose and the only thing that kept him alive were the tubes and machines inserted through his mouth and nostrils. After two months of this ordeal, the great comic artist passed away on September 7, 1985.
Aling Menrada Zabala-Santos, when the author interviewed her in their house in Kuatro Kantos, Malabon. She says of her husband:"I only have the happiest memories of him. I'm so very fortunate to have had such a loving and devoted husband. I miss him so much".
Another advertisement, this time from the old reliable Alhambra Regaliz Mahaba. This cigarillo is a favorite of old women in the provinces who smoke it with the burning end inside their mouths while chewing Nga-nga or playing tong-its, hehe. Only 30 centavos per pack in 1954.
This cartoon escaped the supposedly keen eye of the Japanese military censors. By using an analogy to a captive bird, this cartoon plainly stated the Filipinos' desire for freedom. Had the Japanese noticed this, Velasquez would surely have been incarcerated in the Fort santiago.
The complete originals of the Kalibapi Family that were published in the Japanese-controlled Tribune newspaper. Author's collection.
A gift from Mr. Manuel Auad, publisher of Auad Publishing. Thanks so much Noli!
Ifugao by Cirio H. Santiago and Alfredo Alcala. Serialized in the Hiwaga Komiks 1956.
Ooops, just a little advertisement from our dear sponsor Pepsi-Cola. Only 15 centavos per bottle in 1949. Ang Lugod ko..Mabuhay! Hehe
Another commercial, this time from our dear sponsor Lifebuoy, the soap of the stars! 1955
Time out for a little advertisement from our friendly sponsor, Cashmere Bouquet. Only 25 centavos in 1954.
Asintado by Clodualdo del Mundo and Fred Carrillo. Espesyal Komiks 1958 
Vintage Magazines from the 1940s and the 1950s.